Cookie Policy for Bemar Tech

Last Updated: July 2026

This Cookie Policy explains how Bemar Tech (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at bemarbooking.eu. It explains what these technologies are, why we use them, and your rights to control our use of them.

This policy should be read alongside our [Privacy Policy], which details how we process personal data in accordance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work efficiently, provide enhanced functionality, and give website owners operational and analytical information.

First-Party Cookies: Set directly by Bemar Tech.
Third-Party Cookies: Set by domain partners or external service providers (such as Google Analytics or advertising networks).
Session Cookies: Temporary cookies that expire once you close your browser.
Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted.

2. How We Use Cookies

We categorize the cookies used on our website into three main groups:

A. Essential Cookies (Strictly Necessary)

These cookies are required for the technical operation of our website and to enable basic security, network management, and accessibility features. Under EU data protection law, strictly necessary cookies do not require your prior consent.

Purpose: Remembering your privacy choices, managing server session state, and security authentication.
Legal Basis: Legitimate Interest (GDPR Art. 6(1)(f)) / Exemption under ePrivacy Directive Art. 5(3).

B. Statistics & Analytics Cookies

Analytics cookies collect aggregated, pseudonymous information about how visitors interact with our website. This helps us measure traffic, detect technical issues, and improve our services and user experience.

Purpose: Tracking page views, measuring server request times, and analyzing user navigation flows.
Legal Basis: Consent (GDPR Art. 6(1)(a) & ePrivacy Directive Art. 5(3)).

C. Marketing & Advertising Cookies

Marketing cookies are used to track visitors across websites. They allow us and our third-party advertising partners (such as Google Ads) to build a profile of your interests and display personalized advertisements relevant to you on other websites.

Purpose: Ad personalization, campaign performance measurement, and remarketing.
Legal Basis: Consent (GDPR Art. 6(1)(a) & ePrivacy Directive Art. 5(3)).
Click here to learn more about how Google processes personal information.

3. Detailed Cookie Breakdown

Below is a breakdown of the specific cookies operating on our website:

Essential Cookies

Cookie Name	Provider	Purpose	Type & Duration
`wpconsent_preferences`	Bemar Tech	Stores the user’s cookie consent preferences.	First-party / 30 days
`cookiePreferences`	Bemar Tech	Saves user consent modal choices.	First-party / 2 years

Statistics & Analytics Cookies

Cookie Name	Provider	Purpose	Type & Duration
`_ga`	Google Analytics	Distinguishes unique users and generates statistical data on site usage.	Third-party / 2 years
`_ga_*`	Google Analytics	Used to maintain session state and persistent measurement.	Third-party / 2 years
`_gid`	Google Analytics	Stores and updates a unique value for each page visited.	Third-party / 24 hours
`_gat`	Google Analytics	Throttles request rates to limit data collection on high-traffic sites.	Third-party / 1 minute
`td`	Google Tag Manager	Registers statistical data on user behavior for internal analytics.	First-party / Session

Marketing Cookies

Cookie Name	Provider	Purpose	Type & Duration
`_gac_*`	Google Ads	Contains campaign-related information to measure conversions when Google Ads and Analytics are linked.	Third-party / 90 days

4. International Data Transfers

When you consent to the use of non-essential cookies (such as Google Analytics or Google Ads), certain personal data—including your IP address, unique client identifiers, and browsing activity—may be transferred to, and processed in, countries outside the European Economic Area (EEA), including the United States.

Where data transfers occur to third-party providers outside the EEA, we ensure appropriate safeguards are implemented in compliance with Chapter V of the GDPR. This includes relying on adequacy decisions (such as the EU-U.S. Data Privacy Framework) or Standard Contractual Clauses (SCCs) approved by the European Commission.

5. Managing and Withdrawing Your Consent

You have full control over non-essential cookies on our website. You can adjust your consent choices at any time.

A. Via Our Cookie Preference Panel

You can change your preferences or revoke your consent at any time by clicking the link in our website footer:

B. Via Your Browser Settings

Most web browsers allow you to block or delete cookies through their settings menu. Please note that restricting essential cookies may impact the performance and functionality of our website.

6. Contact Us

If you have any questions regarding this Cookie Policy or how we handle your data, please contact us at:

Entity: Bemar Tech ehf.
Email: bemar@bemar.is